Not too long ago, roofers spent a good deal of time knocking on doors and leaving fliers to spread the word about their services within their service communities.
While door-knocking is still a useful process in the lead generation effort, today’s roofers are doing much more by embracing digital marketing.
In doing so, roofers can achieve broader awareness and attract more high-quality leads, allowing them to make more sales without all the neighborhood footwork.
What Are Some Digital Marketing Strategies for Roofers?
Digital marketing embraces many different strategies, with SEO marketing at its core.
When roofers invest in SEO digital marketing starting with an optimized, user-friendly website, all of their other marketing efforts will be more effective.
SEO as part of digital marketing for roofers ensures that roofing company websites are viewed positively by Google’s search algorithm, which is where most people turn to these days when they need roofing services.
Digital Marketing Techniques – What Are They?
In addition to SEO, roofers investing in their digital marketing to generate more leads and get more sales must include these other techniques in their overall marketing strategy, as they all work collectively to get a brand noticed by more people:
- Content Marketing - One of the best ways to reel in new leads is by publishing and delivering high-quality, optimized content that spreads brand awareness, builds brand authority, and works the search algorithm in favor of a contractor’s website.
- Social Media Marketing - Using social sites like Facebook, Instagram, and local directory listings like Google Business Profile, roofers who establish a social presence further spread awareness of their brand and can easily interact with followers to generate more leads.
- Customer Reviews - Customer reviews are the best word of mouth free advertising that any contractor can leverage in their quest for more roofing leads. The more positive reviews a roofer has on their website and directory listings, the greater the endorsement is from their local community and the more new customers will call them to have similar positive experiences.
- Local SEO - Marketing on a local scale is the most cost-effective type of digital marketing since these are local roofers customers. Using local SEO combined with the many other forms of digital marketing for roofers mentioned, roofers can surge to the top of local “near me” searches, attracting attention from the customers they want most - the ones right in their service areas.
- PPC Ads - Pay Per Click ads on Google and some social media sites can be optimized so that only local searchers see them. These ads can further improve organic search efforts over time, while bringing in additional leads by showing up in the right places, at the right times.
To get more roofing leads in today’s digital world, roofing contractors must embrace digital marketing.
Contractors who partner with an experienced digital marketing firm that can analyze their needs and plan out a great digital marketing strategy with them will see the leads come pouring in without all the pavement pounding!